Table of Contents

How are conversations charged?

Raquel Updated by Raquel

The WhatsApp Business Platform uses a per-message pricing model. When your business messages customers through the WhatsApp Business Platform, in your case using a turn.io platform, you'll be charged per message we deliver.

WhatsApp charges you per template message delivered ("type":"template"). And rates vary based on the template's category and the recipient's WhatsApp phone number's country calling code.

Volume tiers

Businesses can unlock lower pricing for utility and authentication messages (in a given market) as they reach higher volume tiers.

  • Rates are tier-specific: When a business sends enough messages to reach the next tier, they unlock the lower rate of that tier for the messages in that tier.
  • Tiers are market and category specific: They differ by market (see our rate card) and category (utility or authentication).
  • Tiers reset monthly: At the start of the next month, message count resets to 0, and tiers apply based on messages of that month.
  • Messages are aggregated across all WhatsApp Business Accounts owned by a business portfolio: To determine tiers, we aggregate messages across all of a business portfolio's WhatsApp Business Accounts for each market-category pair.

How to manage it on turn.io

Visit our Message Billing page
  • Message billing is tracked by WhatsApp per WABA. A WABA is the same thing as a Turn organisation. You will therefore manage and view this per organisation. If you have more than one number, the Amount Available and Total Spend will reflect the overall balance for your organisation. You can see a breakdown of the spend per number:
  • Per-message pricing is prepaid. This means that if you have spent all your free and waived messages, you need to buy USD so that users can continue to interact with your service. You can check the WhatsApp rate section to learn more about the pricing structure. There is no additional cost from us on top of what WhatsApp charges you.
  • Once your free and/or waived messages or your USD amount is depleted, your service will not be able to send or receive messages. You'll need to top up using the self-service process. You'll see a red banner on your screen notifying you if your balance is below $5.
Find the official WhatsApp message based pricing structure here.

Was this article helpful?

Can I use Turn.io in my country?

How to setup subscription billing

Contact