7 July 2026: Apps

Ricardo Updated by Ricardo

Apps are a major new area in Turn.io. They allow you to extend Turn.io, integrate with your favourite tools, and build more impactful experiences for your users.

We've been privately testing them for 12 months together with a group of beta testers, with a total of 153 apps built, and have seen people build all kinds of integrations with Payment providers, Calendars, EMRs, CRMs, AI providers, etc.

But Apps can do a lot more than integrations. From a technical perspective, Apps are an engine for micro-services running on Turn.io's infrastructure — and we're allowing you to build your own Apps to augment what you're able to do with Turn.io.

Discover Apps

Apps are accessible via the main navigation. Here, you can see a list of Apps available to you. Today (7 July 2026), this list contains major AI providers. In the future, we'll be launching a suite of Apps that make integrating Turn.io with external systems easier.

AI Integrations

We've changed how AI Integrations happen in Turn.io. Instead of these living in the AI Settings page, they now live here. Apps will become your one stop shop to extend Turn.io. In terms of how the integration is setup, it's exactly the same as before.

Building your own Apps

Last, but most definitely not least, you're also able to create your own Apps using Lua. These can be anything, like:

  • Integrations with external APIs and third-party systems.
  • Complex, stateful workflows that go beyond standard Journey capabilities.
  • Custom backend logic for your messaging services.
  • Handling of asynchronous events, like waiting for a payment confirmation webhook.

They are also deeply integrated with Journeys: Apps can expose functions that can be called in Journeys, allowing you to offload your back-end complexity to Apps and keep your "front-end" WhatsApp logic clean:

Additionally, Agents can also interact with Apps via Skills. This makes it super easy for you to expose complex functionality to your Agents, and let them do more:

In terms of what Apps can do, the sky is the limit. We've seen folks running micro web servers inside Apps to create hybrid WhatsApp+Web experiences...

To learn more about how to build your own Apps, head to the dev docs or reach out to us.

Soon: Publishing Apps

Soon, we're going to allow you to publish your own Apps to the gallery, so that others can benefit from the amazing things you build!

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