How many people can I send Reminders to?

Neelke Stadler Updated by Neelke Stadler

WhatsApp determines the number of unique users you can initiate a conversation with per 24 hours.

By default, WhatsApp allows organisations to initiate conversation with 1000 people per 24 hours. They call this "Tier 1". If you want to send to more than 1000 people you need to follow their guidelines on how to move to the next tier.

Know you Account Information

We show the quality rating, number status and messaging limit for your number. These three in combination determine how you can move between messaging tiers. You can also see how much you have available to spend on conversations.

How to increase your messaging limit

Each time you initiate a new conversation with a unique customer WhatsApp will determine if your limit should be increased. This determination is based on the following criteria:

  • your phone number status is Connected
  • your phone number quality rating is Medium or High
  • you have been at your current messaging limit for at least 48 hours
  • in the last 7 days you have initiated X or more conversations with unique customers, where X is your current messaging limit multiplied by 2

If you meet all conditions, WhatsApp will increase your messaging limit immediately.

Changes coming from WhatsApp on how messaging limits are increased

Starting September 2022, WhatsApp will be changing the way they automatically adjust messaging limits. These changes are described here and will initially apply only to businesses in Brazil, Colombia, and Mexico, but will eventually apply to all businesses.

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