Can I send a free-form message?

A business can send free-form messages within 24 hours of the last user message in a conversation. 

If it’s been more than 24 hours since the last user message, a business must send a message template. Template approval process remains unchanged.

Delivery of a message template opens a new conversation.

Was this article helpful?

Example of user-initiated vs business-initiated conversations

Are all conversations paid?

Contact