Product updates
2021
23 Nov 2021: Button messages
2 Nov 2021: Playbooks Launch
20 Sept 2021: The end of Chatbase
9 Sept 2021: Data Export API
9 August 2021: Thread data export
22 June 2021: You know best!
21 June 2021: Sample content for templates
17 June 2021: Important security improvements
8 June 2021: Community Playbooks
18 March 2021: Improved billing transparency
17 March 2021: Share the amazing work you do
8 March 2021: Contextual replies and profile settings that suit you
22 Feb 2021: Button automation
18 Feb 2021: Updates to the fallback channel
17 Feb 2021: Contacts and labels data added to BQ
10 Feb 2021: Temporary limitations while we do a Search infrastructure upgrade
5 Feb 2021: Snappier and easier-to-use modals
3 Feb 2021: Add media to templates
27 Jan 2021: Add media or stickers to custom replies
21 Dec 2020: A last big release to celebrate the year
2 Dec 2020: Delete a template, get more insights and send stickers via the API
17 Nov 2020: Delete a user message
23 October 2020: Insights
19 October 2020: Hidden numbers by default
8 September 2020: Contact Profile
11 August 2020: Learn in Turn
3 August 2020: Add a list to your Exact match automations
30 July 2020: Manage your message template spend
15 July 2020: Data storage and rejection reasons
10 July 2020: WhatsApp profile and Login
2022
21 Nov 2022: A new look user interface!
18 Nov 2022: Build with feedback
13 Oct 2022: Reminders are in Beta!
11 Oct 2022: Building blocks
10 Oct 2022: New Turn.io Developer Docs
19 Sept 2022: More fields available in the Data Export API
15 Sept 2022: Shorter messages are better
13 Sept: Changes to the contact details API endpoint
7 Sept 2022: Stack improvements
1 Sept 2022: Learn to Build with Stacks.
19 Aug 2022: Better human support with Message Collections
18 Aug 2022: Deprecating Goals
17 Aug 2022: Build for your audience
16 Aug: Pick a date range
28 July 2022: Custom voice notes
14 July 2022: Get Stacking! Build more complex services.
4 July 2022: Faster insights
29 Jun 2022: Reminders are live!
8 Jun 2022: Track your conversations
3 May 2022: Reach out with Reminders
21 Apr 2022: Payments made easy!
3 Apr 2022: Follow up at an exact local time
20 Mar 2022: Small changes, big wins!
8 Mar 2022: Security enhancements
16 Feb 2022: Add resources to Playbooks and export Contacts
26 Jan 2022: Try out emojis in buttons, but no more 'templates' in sandboxes
5 Jan 2022: Use buttons in threads
2023
12 Dec 2023: Never start from scratch
2 Aug 2023: PUT and PATCH functions now available within stacks
26 Jul 2023: Uninterrupted conversations
19 Jul 2023: More freedom and flexibility with code blocks
14 Jul 2023: Get your stack results in BigQuery
12 Jul 2023: Start a stack from another stack
8 Jul 23: Your name, your number
4 Jul 2023: Better chat and insights performance
30 June 2023: Stacks logging API (beta)
27 Jun 203: Visualised connections
19 Jun 2023: Add notes on the Canvas
14 Jun 2023: Speed up conversation assignment
26 May 2023: Microsoft Single Sign-on
15 May 2023: The latest Canvas improvements
24 Apr 2023: Logging in Stacks
20 Apr 2023: The no-code Canvas is live!
28 Mar 2023: Important changes to template categories
30 Mar 2023: Integrate with Huggingface.co
23 Mar 2023: Answer conversations on mobile
20 Mar 2023: Act on the user's last interaction
17 Mar 2023: Scan the list for unassigned chats
10 Mar 2023: Template with buttons in stacks
9 March 2023: More data in BigQuery!
16 Feb 2023: More possibilities for scheduling stacks
13 Feb 2023: Automatically mark messages as DONE
3 Feb 2023: Search with quick picks or date&time filters
17 Jan 2023: Add hyperlinks to Playbooks
11 Jan 2023: Export specific responses from Stacks
23 Aug 2023: Block a user
22 Nov 2023: The new Inbox
30 Aug 2023: A series of Trust and Safety Playbooks
12 Sep 2023: Templates on the Canvas
18 Oct 2023: Interruption-free conversations on Turn
19 Dec 2023: Triggers in Build
13 Sep 2023: A dedicated Unassigned collection
5 Sep 2023: Hide personal information
16 Oct 2023: A reimagined Turn Helpdesk
18 Oct 2023: More joy on the Canvas!
16 Jan 2023: Voice note transcriptions
3 Aug 2023: Suggested replies
18 Oct 2023: An improved billing system
9 Oct 2024: WhatsApp shortcuts
9 Oct 2024: Automatic closure of inactive chats
7 Oct 2024: Export Message Status Data from the REST API
26 Sep 2024: Introducing staging for Journeys
23 Sep 2024: AI translations in the Inbox
10 Sep 2024: Journey Rest API
29 Aug 2024: Send reminders to Segments
20 Aug 2024: A version history for Journeys
15 Aug 2024: Faster and more reliable
17 Jul 2024: Close and unassign a conversation
17 Jun 2024: More subscription details
14 Jun 2024: Deleting a contact
13 Jun 2024: Simulator improvements
12 Jun 2024: More than one trigger option
12 Jun 2024: Retiring the Turn NLU integration
7 Jun 2024: Manage custom fields via People Settings
28 May 2024: More informative chat previews
24 May 2024: Allow Reminders to start a journey
24 May 2024: Start a chat with People
20 May 2024: People
20 May 2024: Routing automatically distributes chats
20 May 2024: Journey logs
9 May 2024: Data and variables in journeys
7 May 2024: Get journey specific Sentry errors
19 Apr 2024: Start a journey from the inbox
10 Apr 2024: Duplicate or delete journeys in bulk
9 Apr 2024: React to messages
4 Apr 2024: Reactions
2 Apr 2024: Backwards incompatible change on Flow Results API
27 Mar 2024: First-time visitors
25 Mar 2024: Handling late responses
22 Mar 2024: Basic operator insights
19 Mar 2024: Pin your favourite collections
14 Mar 2024: Get 10% discount
26 Feb 2024: "First Message Received At" profile field
20 Feb 2024: Mentions
16 Feb 2024: Give us feedback
13 Feb 2024: More filtering options in triggers
6 Feb 2024: Improve team work with notes
6 Feb 2024: Update profile fields block
30 Jan 2024: Convert Threads to Journeys
29 Jan 2024: Warning emails when conversation credits are low
24 Jan 2024: Pin your favourite profile fields
24 Jan 2024: Journeys are the way forward
16 Jan 2024: Branch the journey
9 Jan 2024: The conversation is yours
11 Oct 2024: Multiple AI assistants
FAQs
General FAQs
What is an MAU (Monthly Active User)?
Can I use Turn.io in my country?
What is Turn.io?
Approving Facebook business manager account
Can I get a free trial?
What is Google-backed?
What support do I get with my subscription?
Product FAQs
Subscription statuses explained
Can I format content with bold, italics etc?
How to help a user that is stuck within a Journey?
How to change our chat service display name?
My sandbox isn't working? How do I connect?
Can I attach more than one image, audio clip, video or document to a message?
My emoji trigger isn't working?
If a journey is updated, what happens to people in an active session?
How do I extract data out of Turn.io?
Can I edit and/or delete a custom profile field?
What are 'goals'?
What are 'collections'?
How to work as a team
What media can I use in messages?
Why is my video not sending?
How to setup subscription billing
Why can't I see chats that I've sent messages to?
What is the difference between a member and an admin?
How do I add other contact fields?
What are the options to get data from Turn.io?
I found a bug..
How to add team members?
WhatsApp FAQs
Can I use WhatsApp Groups on the API?
Can you give me examples of approved message templates?
What languages are allowed for message templates?
Why has my template(s) been rejected?
How are conversations charged?
Example of user-initiated vs business-initiated conversations
Can I send a free-form message?
Are all conversations paid?
Developer FAQs
How secure is my data?
Securing Data Localization in the Desired Region During Bigquery Integration
What is 1013 error code?
Implications of moving to the WhatsApp Cloud API
Why am I seeing error code "131056"?
Get started!
Get a WhatsApp line: Step-by-step instructions, with a video
Your WABA application checklist
Display name guidelines
What is Business Verification?
Your Business Verification checklist
Help! I got an error whilst doing embedded sign-up?
Help! I'm struggling to get my business verified?
Help! I uploaded the wrong document for Business Verification?
Help! The "Start Verification" button is greyed-out?
Help! Why hasn't my display name been approved?
Help! Our display name got rejected?
Help! What happens if we're not verified within 30 days?
Help! I can see my number in Turn but it's not working?
Help! Can I have a WhatsApp number for a different country than my business registration?
Help! We are a government entity, how do we do Facebook business verification?
Help! What is a Facebook Business Manager Account?
Help! What is a BSP?
What number do I need for my service?
Help! What is two-factor authentication (2FA)?
Is it possible to set-up WhatsApp on my phone using my chatbot service number?
How to create a sandbox in a new organisation
How to Plan for Growth on WhatsApp
How to use Turn.io
Journeys
A video masterclass on Journeys
Get started with journeys
The available trigger types in Journeys
How to set up time-based triggers?
How to use the Branch block in journeys?
How to use Data in journeys?
Can I switch between code and no-code journeys?
Save important responses to the contact profile or as downloadable results
How to use the Settings sidebar?
Where do I start with code journeys?
Build chat journeys specific to your audience
How to download and duplicate code journeys
Where do I find code journey documentation?
Can I switch between a code and a no-code journey?
Using media in no-code journeys
AI-powered
How to integrate with an AI provider
How to provide relevant contextual information for your AI assistant
Use the AI blocks to craft your AI-powered chat service
How to best use the GenAI Playbooks
Specify which model to use
Unpacking Playbooks: Alex the Delight Planner
Helpdesk
Contacts
Search and Label
Collections, Assign and Roles
How to create and use collections
How to assign or share a conversation
Team roles
Search for sent or received or all messages
Seamless handover between a human and a bot
How to block a user?
How to get location data over WhatsApp?
How to manage personal information on the helpdesk?
Automatically assign chats
People
Reminders
How to send or schedule a reminder?
How many people can I send Reminders to?
Contact search examples
Understanding Reminders' statuses and stats
Content
How to load content
How users engage with content
Structure and plan your content
Create your first menu
How to send custom replies
How to send custom voice notes?
How to add a button message
How to upload stickers
How to delete a message that a user sent?
Message templates
How to re-connect with users using message templates
Create and submit your template(s) for approval
Send message templates to users
How to add buttons to a template
How to add media to a template
Delete or copy a template
Automation
How to set up basic automations
The available trigger types in Automations
The available action types
How to set up advanced automations
How to set up multiple language automation
How to set up a follow-up timer
Automation tips & tricks
Triggers explained: Message received STARTS WITH...
Triggers explained: Message received EXACTLY matches...
Triggers explained: Message received does NOT exactly match...
Triggers explained: Message received is a BUTTON PRESSED...
Triggers explained: Message received is from a specific COUNTRY...
Triggers explained: Message received is AUTOMATICALLY labelled...
Triggers explained: Message received from a specific CONTACT PROFILE......
How to send stickers in automation
How to set up a sequential content delivery experience using Automation and Custom Profile Fields
How to send 'Welcome back' message to returning users
Use a follow up timer based on local time
Threads
The ABC of threads
How to create a thread
Different thread card types
How to add skip logic to your thread
How to use personalisation in threads
Start a thread when a user reply with a button.
Export your thread data
Create a sequential learning experience with Threads
How to log in to your account
Overview of the Turn.io user interface
What is Chat for Impact?
Chat for Impact
Why the world loves WhatsApp
An introduction to the WhatsApp Business Platform
Chat for Impact Community hub
The WhatsApp Business Platform
Conversation-billing changes effective June 1, 2023
Three key rules of engagement
A closer look at the WhatsApp Business API
Understanding conversation-based pricing
Message types: Session vs. Template messages
Message template rules
Message template troubleshooting
Reasons why your template(s) gets rejected
You need opt-in to initiate messages
Human escalation path required
WhatsApp Terms & Privacy Policy updates
WhatsApp's quality rating and messaging limits
Examples of how to upgrade to the next tier
Important updates to template categories
Connect with your users on chat
Great ways of marketing your chat service
Use a ‘wa.me’ link and QR code to market your service
Get user consent in a WhatsApp conversation
Use automation to collect opt-in
Manage your online presence by updating your WhatsApp profile
Design an impactful solution
Create good chat service content
Varying interpretations of emoji
Changing behaviour is difficult. Here's some help!
Guiding and tracking
Set up a data connection to BigQuery
Understand your BigQuery data and queries
Conversation billing
How to top up your 'available amount' for conversations?
Refining Raw Turn Data in BigQuery
Example queries for your data
Insights
For developers
Turn.io API documentation
Integrations
Where do I find my credentials for the Message Template API?
How do I create message templates via the API?
Upload and send a sticker via the API
Replacing the Contact Export API
New to webhooks?
Custom Integrations
How to set up a RapidPro integration
Notify your team over email when someone needs urgent help
Getting data from the Contacts API endpoint
Getting Suggested Replies with ChatGPT
Upload media to Turn in order to use in code-based journeys
Spanish Articles
Una introducción a la WhatsApp Business API
Echar un vistazo más de cerca a la WhatsApp Business API
Tres reglas clave de participación
Tipos de mensajes: Mensajes de sesión versus plantilla
Necesita de adhesión para iniciar mensajes
Se requiere un proceso humano de escalamiento
Calificación de calidad y límites de mensajería de WhatsApp
Actualizaciones de los Términos de Servicio y la Política de Privacidad de WhatsApp
Table of Contents
- All Resources
- The WhatsApp Business Platform
- WhatsApp's quality rating and messaging limits
WhatsApp's quality rating and messaging limits
Updated by Neelke Stadler
The sentiment of your users will determine your phone number's quality rating, and ultimately your ability to initiate conversations on WhatsApp.
Because messages on WhatsApp are encrypted (WhatsApp cannot see them), WhatsApp relies on user feedback to measure the quality of a service. WhatsApp provides users the ability to "report spam" and "block" a number. They monitor this feedback to determine an internal quality rating for your number.
Your quality rating impacts your overall phone number status and your messaging limit.
We have a summary of your Account details on our Add a Reminder page:
Simply put, if users block your number or report your messages as spam, WhatsApp flags your number and limits the number of templates you can send daily.
Let's understand this in more detail.
Quality rating
Your quality rating indicates how template messages have been received by your users in the last 24 hours. There are three different states of messaging quality:
- Green: High quality
- Yellow: Medium quality
- Red: Low quality
How to improve your Quality Rating?
- Make sure your templates comply with the WhatsApp Business Policy.
- Make sure that your messages are clear, personalised, and useful to users. Avoid sending open-ended welcome or introductory messages.
- Only send template messages to users that have opted in to receive messages on that specific topic. For example, if a user opted-in for Covid updates but you start sending other health updates, the user may respond negatively because they didn’t opt-in to that specific communication.
- Be mindful of your messaging frequency. Avoid sending users too many templates a day.
- Be thoughtful of informational messages, optimising for content and length.
- Check if your organisation has added and sent a new template within the last 7 days. This may help determine a problematic template(s).
Number status
When the quality rating reaches low quality, your phone number status changes from Connected to Flagged. If the quality doesn't improve over 7 days, the status returns to Connected. However, the messaging limit will decrease to the next level. For example, the phone number that used to have the 100,000 messaging limit now has the 10,000 messaging limit.
You will receive an email and notification in Meta Business Manager as a warning.
- Connected: You can send outgoing messages within your set messaging limit.
- Flagged: This status occurs when the quality rating reaches low quality. Businesses can't upgrade messaging limit tiers while the status is Flagged. If the quality rating:
- Improves to a high or medium quality by the 7th day from when your status was changed to Flagged, the status will return to Connected and your messaging limit tier will remain unaffected.
- Does not improve to a high or medium quality by the 7th day from when your status was changed to Flagged, your status will return to Connected. However, your messaging limit will decrease to the next level.
- Restricted: This status occurs when you reach your messaging limit, regardless of the quality rating. While the status is Restricted, you can’t send any outgoing messages until 24 hours have elapsed. You can still respond to any messages that customers initiate.
For more details on phone number status and quality ratings you can refer to the official documentation About WhatsApp Business Account Message Quality Rating
Messaging limits
The messaging limit tiers determine how many users you can send templates to on a daily basis. This includes new conversations as well as existing conversations with users.
The messaging limit does not limit the number of templates your organisation can send, just the number of users you can send to. It only applies to template messages and not to your responses to user-initiated messages with the 24-hour window (i.e. session messages).
There are three tiers:
Tier 1 | Allows you to have 250 business-initiated conversations (with 250 unique customers) in a rolling 24-hour period. |
Tier 2 | Allows you to have 1,000 business-initiated conversations (with 1,000 unique customers) in a rolling 24-hour period. |
Tier 3 | Allows you to have 10,000 business-initiated conversations (with 10,000 unique customers) in a rolling 24-hour period. |
Tier 4 | Allows you to have 100,000 business-initiated conversations (with 100,000 unique customers) in a rolling 24-hour period. |
Unlimited | Allows you to have unlimited business-initiated conversations in a rolling 24-hour period. |
For more details on messaging limits you can refer to the official documentation on Capacity, Quality Ratings, and Messaging Limits.
How do I know my messaging limit tier?
Every number starts at Tier 1.
For this reason the best approach for sending templates to more than 250 users is to gradually roll out your send over the course of a week. Especially when you start using templates for the first time.
How do I know I've hit my messaging limit?
If you are using the Turn APIs to programmatically send templates to multiple users you need to pay attention to any error status we relay from WhatsApp.
It can happen that WhatsApp returns a 471 Spam Rate Limit error on templates you are attempting to send before we are notified by them via email on a phone status change.
This is the fastest way to know if you are hitting messaging limits.
How do I move to a higher tier?
WhatsApp will automatically move your number between tiers taking into account your quality rating and messaging volume.
Your number will be upgraded to the next tier if:
- Its quality rating is not low (red) AND
- In the last 7 days the number of unique users you have sent templates to adds up to twice your current messaging limit.
This means:
- Even if you meet the message volume criteria your number may be prevented from moving to the next tier if the quality rating for your number is low (red).
- Given the dependency to send templates to users twice your tier limit, the earliest an upgrade can occur is after 2 days.
- If you try and send more templates than your tier allows, those messages will fail.
You can look at our article with examples of how to upgrade to the next tier.