Help! What is a Facebook Business Manager Account?

Neelke Stadler Updated by Neelke Stadler

You need a Facebook Business Manager (FBM) account to be able to create a WhatsApp Business Account (WABA).

Facebook Business Manager (FBM) is a one-stop shop that allows you to manage multiple Facebook pages, business assets, marketing and advertising activity on Facebook.

How do I create a Facebook Business Manager account?

  1. Visit
  2. Click on “Create Account” (top right).
  3. Follow the prompts to create your Business account.
  4. Learn more about preparing your application here.

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