Measuring video engagement on Journeys

Raquel Updated by Raquel

While Turn.io does not currently offer an inbuilt feature for this, third-party solutions can help capture and analyze video engagement data.

Options for Tracking Video Engagement

1. Using YouTube Analytics for Retention Insights

One way to measure engagement is by embedding YouTube videos and leveraging YouTube’s audience retention analytics. This allows you to see how long viewers stay engaged and at which points they drop off.

📌 Key Points:

  • Provides audience retention metrics at a video level, not individual tracking.
  • Helps identify where most users disengage.
  • Useful for optimizing video content and structure.

🔗 More on this feature: Measure key moments for audience retention – YouTube Help

2. Integrating a Learning Management System (LMS)

For individual-level tracking, integrating with an LMS enables precise measurement of each user’s video consumption. This allows for deeper insights into learning progress.

📌 Considerations:

  • Provides individual tracking for video completion and engagement.
  • Requires external LMS integration, which involves engineering effort.
  • Some LMS platforms also offer interactive features such as quizzes and certificates.

3. Direct User Engagement Through Chatbot Follow-ups

An alternative method is engaging users directly within the chatbot by asking them follow-up questions after they watch a video. This approach helps assess knowledge retention and encourages interactive learning.

📌 Advantages:

  • No engineering effort required.
  • Reinforces learning through quizzes or conversation-based assessments.
  • Can be automated within the Journey.

Would you like support in setting up any of these options? Let us know! 🚀

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