Launching at Scale? Here’s a checklist for a smooth rollout

Raquel Updated by Raquel

Planning a large-scale campaign or launching your chat service to a big audience? Great! At Turn.io, we love seeing your impact grow — and we want to help you ensure everything runs smoothly when volumes increase.

Here are some key tips to prepare your Journeys and platform setup for a high-volume launch:

  1. Avoid overlapping triggers
    Triggers define how Journeys are started. If you have multiple triggers that could activate at the same time, you may run into unexpected behavior.
    👉 Make sure your triggers are clearly defined and do not compete with each other. Take a look at How triggers are prioritize on turn.io
  2. Be careful when one Journey starts another
    If you are using a Journey to trigger another Journey, double-check that:
    • There is no possibility of loops or endless restarts.
    • The follow-up Journey is designed to start only when needed.
  3. Schedule Journeys with time buffers
    When scheduling multiple Journeys, especially based on time, avoid launching them at the exact same moment. If your audience is large, launching Journeys back-to-back can strain performance.
    👉 Leave at least a few minutes between each scheduled trigger to allow processing to complete before the next Journey starts.
  4. Double-check external API capacity
    If your Journey makes API calls (e.g. to fetch external data):
    • Make sure the external service can handle the expected traffic.
    • Monitor for errors in the Logs tab.

Test Before You Launch

We recommend testing your Journeys with a small user group before rolling out at scale. This helps you catch any logic or performance issues early.

By following these best practices, you’ll set yourself up for a successful, seamless launch — and a great user experience from the very first message.

Need help planning your next big push? Chat with our team — we’re happy to help!

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Using the type of message sent by a user as a trigger

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