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25 Sep 2025: Speak in your user's language

Ricardo Updated by Ricardo

हैलो. Hello. Olá. Hola. مرحبا

Today marks a significant milestone in making WhatsApp business communications truly global. We're thrilled to announce the launch of Multi-Language Support for journeys – a feature that enables businesses to deliver personalized experiences in your users' preferred languages.

Why This Matters

In our interconnected world, businesses serve customers across linguistic boundaries. Whether you're a healthcare provider supporting diverse communities, an e-commerce platform expanding internationally, or an educational institution welcoming students from around the globe, language should never be a barrier to exceptional customer service.

With over 2 billion WhatsApp users worldwide speaking hundreds of different languages, the ability to communicate authentically in your customer's native language isn't just nice to have – it's essential for building trust, improving satisfaction, and driving business growth.

What's New: Effortless Multi-Language Journey Creation

Our new multi-language feature transforms how you build and manage WhatsApp experiences:

🌍 Multiple Language Support Add as many languages as your business serves. From Portuguese and Spanish to Hindi and Arabic, there are no artificial limits on your global reach.

🎯 Smart Language Detection Automatically serve content in your customer's preferred language based on their profile settings, with intelligent fallbacks to ensure conversations never break.

📝 Comprehensive Translation Tools Translate every touchpoint of your customer journey – messages, templates, triggers, and more – all from within the familiar Turn.io interface.

🔄 Template Integration Built on Meta's native translation capabilities, ensuring your WhatsApp Business templates work seamlessly across all supported languages.

How It Works: Simple Setup, Powerful Results

Setting up multi-language support is refreshingly straightforward:

  1. Configure Your Languages: Set your default language (we recommend using the language you're building journeys in already) and add any additional languages you want to support.
  2. Translate Your Journeys: Use our intuitive language dropdown to switch between languages and translate content without affecting your journey structure.
  3. Capture Language Preferences: Ask customers for their preferred language during onboarding and store it in their profile – Turn.io handles the rest automatically.
  4. Test and Refine: Preview journeys in different languages and test the complete experience to ensure quality across all supported languages.

Supported languages

We support all of WhatsApp's supported languages for message templates. Please reach out to us if you don't see your language on this list.

Get Started Today

You can read more about this feature and how to enable it in your account by heading to this article: Multiple Languages

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19 Sep 2025: Focus mode: hide the interface, focus on conversations

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