Examples of how to upgrade to the next tier

Neelke Stadler Updated by Neelke Stadler

Every number starts in tier 1 but let's look at how you can move to the next tier.

It is important to understand WhatsApp's quality ratings and messaging limits before we look at how a number might move to the next tier.

The tables below demonstrate two examples.

Example 1

An organisation is upgraded from Tier 1 to Tier 2 when it messages a total of 2,000 users within a 7-day period.

Example 2

The chart explains the concept of messaging limit in a rolling 24-hour window.

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WhatsApp's quality rating and messaging limits

Important updates to template categories