7 Nov 2025: Catalogs: Showcase your Products natively in WhatsApp

Ricardo Updated by Ricardo

Introducing Catalogs: Showcase your Products natively in WhatsApp

We're launching support for WhatsApp Catalog Messages on Turn.io—enabling you to showcase your entire product catalog directly within your customer conversations, no external links or apps required.

Retail conversations typically follow a frustrating pattern: customers ask about products or services, you send links, they leave WhatsApp to browse, and many never return. Every redirect is a conversion leak.

Catalog Messages eliminate this friction entirely. Customers can browse your products, view details, compare options, and express purchase intent—all without leaving the conversation. It's your storefront, embedded directly in WhatsApp, delivered at the exact moment customers are engaged and ready to buy.

How to set it up

First, you need to setup your catalog in the WhatsApp Business App or through Meta's Commerce Manager. You can see how you can do that here.

Then, simply add a Catalog block into any journey. Used in combination with Payments, this becomes an extremely powerful feature.

Catalog Messages transform WhatsApp from a messaging channel into a complete commerce platform. By keeping product discovery, browsing, and purchase intent capture entirely within the conversation, you eliminate friction, improve conversion rates, and deliver the seamless shopping experience customers expect.

Ready to get started? Head over to the setup guide.

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