The WhatsApp Business Platform
Three key rules of engagement
WhatsApp is very particular about how organisations are allowed to use their API. We help you understand their policies.
A closer look at the WhatsApp Business API
Get to grips with the WhatsApp Business API – from the opportunities, challenges, and rules of engagement to how to set up your own chat service.
Understanding conversation-based pricing
WhatsApp will be implementing a conversation-based pricing model. This article is an introduction to this new model.. What is conversation-based pricing? Starting February 1st, 2022 , WhatsApp will s…
Message types: Session vs. Template messages
Message templates are an important part of your WhatsApp tool kit, as you may only initiate chats by sending notifications via these structured templates.
Message template rules
Message templates are an important part of your WhatsApp tool kit, as you may only initiate chats by sending notifications via these structured templates. If you’ve been using the WhatApp personal or…
Message template troubleshooting
If you are struggling to get you message templates approved we want to help you troubleshoot so you can move forward. We don't have all the answers but here are the lessons we've learnt to date: Pers…
Reasons why your template(s) gets rejected
We know it’s frustrating when your message template(s) get rejected. The rejection reason are added to the template card to help.
You need opt-in to initiate messages
All messages initiated by organisations via WhatsApp require user opt-in. Here’s what you need to know.
Human escalation path required
Making sure users on your WhatsApp service can find help from your team is now more important than ever. If you've ever used an automated WhatsApp service you will know how frustrating it can be if y…
WhatsApp Terms & Privacy Policy updates
On the 4 January 2021, WhatsApp notified users that the Terms of Service and Privacy Policy was being updated and would take effect on the on May 15 2021. These updates to the WhatsApp Terms of Servi…
WhatsApp's quality rating and messaging limits
The sentiment of your users will determine your phone number's quality rating, and ultimately your ability to send templates on WhatsApp. Because messages on WhatsApp are encrypted (WhatsApp cannot s…
Examples of how to upgrade to the next tier
Every number starts in tier 1 but let's look at how you can move to the next tier. It is important to understand WhatsApp's quality ratings and messaging limits before we look at how a number might m…
