The WhatsApp Business Platform

Conversation-billing changes effective June 1, 2023

On 1 June 2023 WhatsApp is changing how they bill conversations. Businesses can initiate a conversation using a template message. To date the cost of a conversation was based on who initiated the con…

Neelke Stadler
Updated by Neelke Stadler

A closer look at the WhatsApp Business API

Get to grips with the WhatsApp Business API – from the opportunities, challenges, and rules of engagement to how to set up your own chat service.

Neelke Stadler
Updated by Neelke Stadler

Understanding conversation-based pricing

WhatsApp will be implementing a conversation-based pricing model. This article is an introduction to this new model.. What is conversation-based pricing? Starting February 1st, 2022 , WhatsApp will s…

Updated

Human escalation path required

Making sure users on your WhatsApp service can find help from your team is now more important than ever. If you've ever used an automated WhatsApp service you will know how frustrating it can be if y…

Neelke Stadler
Updated by Neelke Stadler

WhatsApp Terms & Privacy Policy updates

On the 4 January 2021, WhatsApp notified users that the Terms of Service and Privacy Policy was being updated and would take effect on the on May 15 2021. These updates to the WhatsApp Terms of Servi…

Pippa
Updated by Pippa

Una introducción a la WhatsApp Business API

Descubra cuál es la WhatsApp Business API y por qué se ha convertido en una valiosa herramienta de interacción con el cliente. Por ahora, estás convencido de usar WhatsApp como canal de comunicación,…

Neelke Stadler
Updated by Neelke Stadler

What's an OBO request?

OBO stands for "On Behalf Of". The “On Behalf Of” (OBO) feature in Facebook's Business Settings allows a business service provider to specify which accounts they use on behalf of other businesses. Th…

Simon de Haan
Updated by Simon de Haan

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