The WhatsApp Business Platform

Message template rules

Message templates are an important part of your WhatsApp tool kit, as you may only initiate chats by sending notifications via these structured templates. If you’ve been using the WhatApp personal or…

Neelke Stadler
Updated by Neelke Stadler

Important updates to template categories

On June 1st, 2023 there will be changes to how Meta bills conversations on the WhatsApp Business Platform. To get ready for this, changes are happening on template categories. From time to time thing…

Neelke Stadler
Updated by Neelke Stadler

Conversation-billing changes effective June 1, 2023

On 1 June 2023 WhatsApp is changing how they bill conversations. Businesses can initiate a conversation using a template message. To date the cost of a conversation was based on who initiated the con…

Neelke Stadler
Updated by Neelke Stadler

Message types: Session vs. Template messages

Message templates are an important part of your WhatsApp tool kit, as you may only initiate chats by sending notifications via these structured templates.

Neelke Stadler
Updated by Neelke Stadler

WhatsApp's quality rating and messaging limits

The sentiment of your users will determine your phone number's quality rating, and ultimately your ability to initiate conversations on WhatsApp. Because messages on WhatsApp are encrypted (WhatsApp…

Neelke Stadler
Updated by Neelke Stadler

Understanding conversation-based pricing

WhatsApp will be implementing a conversation-based pricing model. This article is an introduction to this new model.. What is conversation-based pricing? Starting February 1st, 2022 , WhatsApp will s…

Updated

You need opt-in to initiate messages

All messages initiated by organisations via WhatsApp require user opt-in. Here’s what you need to know.

Neelke Stadler
Updated by Neelke Stadler

Message template troubleshooting

If you are struggling to get you message templates approved we want to help you troubleshoot so you can move forward. We don't have all the answers but here are the lessons we've learnt to date: Pers…

Neelke Stadler
Updated by Neelke Stadler

A closer look at the WhatsApp Business API

Get to grips with the WhatsApp Business API – from the opportunities, challenges, and rules of engagement to how to set up your own chat service.

Neelke Stadler
Updated by Neelke Stadler

Three key rules of engagement

WhatsApp is very particular about how organisations are allowed to use their API. We help you understand their policies.

Neelke Stadler
Updated by Neelke Stadler

Human escalation path required

Making sure users on your WhatsApp service can find help from your team is now more important than ever. If you've ever used an automated WhatsApp service you will know how frustrating it can be if y…

Neelke Stadler
Updated by Neelke Stadler

Examples of how to upgrade to the next tier

Every number starts in tier 1 but let's look at how you can move to the next tier. It is important to understand WhatsApp's quality ratings and messaging limits before we look at how a number might m…

Neelke Stadler
Updated by Neelke Stadler

Reasons why your template(s) gets rejected

We know it’s frustrating when your message template(s) get rejected. The rejection reason are added to the template card to help.

Neelke Stadler
Updated by Neelke Stadler

WhatsApp Terms & Privacy Policy updates

On the 4 January 2021, WhatsApp notified users that the Terms of Service and Privacy Policy was being updated and would take effect on the on May 15 2021. These updates to the WhatsApp Terms of Servi…

Pippa
Updated by Pippa

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