30 Mar 2023: Integrate with Huggingface.co
28 Mar 2023: Important changes to template categories
23 Mar 2023: Answer conversations on mobile
20 Mar 2023: Act on the user's last interaction
17 Mar 2023: Scan the list for unassigned chats
10 Mar 2023: Template with buttons in stacks
9 March 2023: More data in BigQuery!
16 Feb 2023: More possibilities for scheduling stacks
13 Feb 2023: Automatically mark messages as DONE
3 Feb 2023: Search with quick picks or date&time filters
17 Jan 2023: Add hyperlinks to Playbooks
11 Jan 2023: Export specific responses from Stacks
21 Nov 2022: A new look user interface!
18 Nov 2022: Build with feedback
13 Oct 2022: Reminders are in Beta!
11 Oct 2022: Building blocks
10 Oct 2022: New Turn.io Developer Docs
19 Sept 2022: More fields available in the Data Export API
15 Sept 2022: Shorter messages are better
13 Sept: Changes to the contact details API endpoint
7 Sept 2022: Stack improvements
1 Sept 2022: Learn to Build with Stacks.
19 Aug 2022: Better human support with Message Collections
18 Aug 2022: Deprecating Goals
17 Aug 2022: Build for your audience
16 Aug: Pick a date range
28 July 2022: Custom voice notes
14 July 2022: Get Stacking! Build more complex services.
4 July 2022: Faster insights
29 Jun 2022: Reminders are live!
8 Jun 2022: Track your conversations
3 May 2022: Reach out with Reminders
21 Apr 2022: Payments made easy!
3 Apr 2022: Follow up at an exact local time
20 Mar 2022: Small changes, big wins!
8 Mar 2022: Security enhancements
16 Feb 2022: Add resources to Playbooks and export Contacts
26 Jan 2022: Try out emojis in buttons, but no more 'templates' in sandboxes
5 Jan 2022: Use buttons in threads
23 Nov 2021: Button messages
2 Nov 2021: Playbooks Launch
20 Sept 2021: The end of Chatbase
9 Sept 2021: Data Export API
9 August 2021: Thread data export
22 June 2021: You know best!
21 June 2021: Sample content for templates
17 June 2021: Important security improvements
8 June 2021: Community Playbooks (Alpha)
18 March 2021: Improved billing transparency
17 March 2021: Share the amazing work you do
8 March 2021: Contextual replies and profile settings that suit you
22 Feb 2021: Button automation
18 Feb 2021: Updates to the fallback channel
17 Feb 2021: Contacts and labels data added to BQ
10 Feb 2021: Temporary limitations while we do a Search infrastructure upgrade
5 Feb 2021: Snappier and easier-to-use modals
3 Feb 2021: Add media to templates
27 Jan 2021: Add media or stickers to custom replies
21 Dec 2020: A last big release to celebrate the year
2 Dec 2020: Delete a template, get more insights and send stickers via the API
17 Nov 2020: Delete a user message
23 October 2020: Insights
19 October 2020: Hidden numbers by default
8 September 2020: Contact Profile
11 August 2020: Learn in Turn
3 August 2020: Add a list to your Exact match automations
30 July 2020: Manage your message template spend
15 July 2020: Data storage and rejection reasons
10 July 2020: WhatsApp profile and Login
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- Display name guidelines
Display name guidelines
Updated by Neelke Stadler
We all know names are important! This is also true when it comes to picking a name for your WhatsApp service.
If the display name for your service is exactly the same as your organisation's name it will be smooth sailing. If not, please read the rest of this article carefully.
If your display name was rejected, continue reading here to understand what you need to rectify.
Display name tips & tricks
The most frequent cause of a display name rejection is that the name is not on your website.
WhatsApp says your display name should have a clear link to your organisation and should be in line with WhatsApp’s Commerce and Business policies. It should also be consistent with the branding you use on other external sources such as your website.
What does this mean practically?
Make sure the name is on your website
If your display name is not identical to your organisation name, the name needs to be on your website as a programme that your run, using exactly the same wording.
Be clear that you have permission to use the name
If the name is actually the brand name or programme name of a different organisation, i.e. if you Google the name and get a different organisation’s site, you need to clearly show that you have permission to use the name.
You will need the other organisation to put your organisation's name on their site. And you also need to list that organisation on your site. Thereafter you need to log a ticket with both site URLs to Facebook via Business Manager.
Let's explain this using an example:
Let's say your name is Impact.org but the display name for your service needs to be EducateTeens, however if you Google 'EducateTeens' you land on the website of an organisation's called EducateAll where one of the programme's is called 'EducateTeens'.
In this case you need to add 'EducateTeens - on behalf of EducateAll' as a programme on your website. And EducateAll will need to add 'EducateTeens - operated by Impact.org' to their website.
All of this is to show that despite the name belonging to EducateAll, you have permission to use it.
Your display name cannot only consist of
- A person’s full name.
- A generic term (e.g. Fashion).
- A generic geographic location (e.g. New York).
- A slogan or long description.
More examples to help you
Your display name may not be in all capitals, it must have grammatically correct capitalisation, and it should match the capitalisation used in your business name.
Accepted: New City Computers
Not accepted: NEW CITY COMPUTERS
Note that this display name would be acceptable if the business already brands using all caps.
Don’t change the spacing from the spacing used in your business name.
An example for a business called “Lil'Cupcakes".
Not accepted: Lil' Cupcakes (A space has been added between "Lil’" and "Cupcakes" when the external business name does not contain one.)
Don’t add any extra punctuation, emojis, or character symbols (such as trademark designations).
Not accepted: @New City Computers or New City Computers™
Don’t add extra words to your company or brand name unless the words indicate:
Accepted: Fresh Produce Mexico or Fresh Produce Customer Support
Not accepted: Fresh Produce Official Account
If you add permitted words, the first letter of the word must be capitalised.
Accepted: Fresh Produce Test
Not accepted: Fresh Produce demo
Your display name must contain a minimum of 3 characters.
An example for a business, “KT Sir”:
Accepted: KT Sir
Not accepted: KT
Your display name may not be in URL format.
Not accepted: FreshProduce.com
Important note: In the first month, you can change your display name up to three times. But, after the initial 30 days have passed, you’ll have to wait another month before you can submit a new name.