26 Jan 2022: Try out emojis in buttons, but no more 'templates' in sandboxes
5 Jan 2022: Use buttons in threads
23 Nov 2021: Button messages
2 Nov 2021: Playbooks Launch (Beta)
20 Sept 2021: The end of Chatbase
9 Sept 2021: Data Export API
9 August 2021: Thread data export
22 June 2021: You know best!
21 June 2021: Sample content for templates
17 June 2021: Important security improvements
8 June 2021: Community Playbooks (Alpha)
18 March 2021: Improved billing transparency
17 March 2021: Share the amazing work you do
8 March 2021: Contextual replies and profile settings that suit you
22 Feb 2021: Button automation
18 Feb 2021: Updates to the fallback channel
17 Feb 2021: Contacts and labels data added to BQ
10 Feb 2021: Temporary limitations while we do a Search infrastructure upgrade
5 Feb 2021: Snappier and easier-to-use modals
3 Feb 2021: Add media to templates
27 Jan 2021: Add media or stickers to custom replies
21 Dec 2020: A last big release to celebrate the year
2 Dec 2020: Delete a template, get more insights and send stickers via the API
17 Nov 2020: Delete a user message
23 October 2020: Insights
19 October 2020: Hidden numbers by default
8 September 2020: Contact Profile
11 August 2020: Learn in Turn
3 August 2020: Add a list to your Exact match automations
30 July 2020: Manage your message template spend
15 July 2020: Data storage and rejection reasons
10 July 2020: WhatsApp profile and Login
What is chat for impact?
The WhatsApp Business API
Three key rules of engagement
A closer look at the WhatsApp Business API
Message types: Session vs. Template messages
Message template rules
Message template troubleshooting
Reasons why your template(s) gets rejected
You need opt-in to initiate messages
Human escalation path required
WhatsApp's quality rating and messaging limits
Examples of how to upgrade to the next tier
Connect with your users on chat
Great ways of marketing your chat service
Use a ‘wa.me’ link and QR code to market your service
Get user consent in a WhatsApp conversation
Use automation to collect opt-in
Manage your business presence by updating your WhatsApp profile
How to use Turn.io
How to load content
How users engage with content
Structure and plan your content
Create your first menu
How to send custom replies
How to add a button message
How to upload stickers
How to delete a message that a user sent?
How to set up basic automations
The available trigger types
The available action types
How to set up advanced automations
How to set up multiple language automation
How to set up a follow-up timer
Automation tips & tricks
Triggers explained: Message received STARTS WITH...
Triggers explained: Message received EXACTLY matches...
Triggers explained: Message received does NOT exactly match...
Triggers explained: Message received is a BUTTON PRESSED...
Triggers explained: Message received is from a specific COUNTRY...
Triggers explained: Message received is AUTOMATICALLY labelled...
Triggers explained: Message received from a specific CONTACT PROFILE......
How to send stickers in automation
How to set up a sequential content delivery experience using Automation and Custom Profile Fields
The ABC of threads
How to create a thread
Different thread card types
How to add skip logic to your thread
How to use personalisation in threads
Start a thread when a user reply with a button.
Export your thread data
Create a sequential learning experience with Threads
How to re-connect with users using message templates
Buy a pre-paid amount
Create and submit your template(s) for approval
Send message templates to users
How to add buttons to a template
How to add media to a template
Delete or copy a template
Search and Label
Collections, Assign and Roles
How to create and use collections
How to assign or share a conversation
Search for sent or received or all messages
How to add team members?
How to log in to your account
Overview of the Turn.io user interface
Design an impactful solution
Create good chat-service content
Varying interpretations of emoji
Changing behaviour is difficult. Here's some help!
Guiding and tracking
How to decide on and set up goals
How to nudge and track behaviours in conversations
Set up a data connection to BigQuery
Understand your BigQuery data and queries
How to top up your 'available amount' for templates?
Example queries for your data
Turn.io API documentation
Where do I find my credentials for the Message Template API?
How do I create message templates via the API?
Upload and send a sticker via the API
New to webhooks?
How to set up a RapidPro integration
Embedded Sign-up FAQs
Get a WhatsApp line: Step-by-step instructions, with a video
Your WABA application checklist
Display name guidelines
What is Business Verification?
Your Business Verification checklist
Help! I got an error whilst doing embedded sign-up?
Help! I'm struggling to get my business verified?
Help! I uploaded the wrong document for Business Verification?
Help! The "Start Verification" button is greyed-out?
Help! Why hasn't my display name been approved?
Help! Our display name got rejected?
Help! What happens if we're not verified within 30 days?
Help! I can see my number in Turn but it's not working?
Help! Can I have a WhatsApp number for a different country than my business registration?
Help! We are a government entity, how do we do Facebook business verification?
Help! What is a Facebook Business Manager Account?
Help! What number can I use on WhatsApp?
Help! What is a BSP?
What is an MAU (Monthly Active User)?
Can I use Turn.io in my country?
What is Turn.io?
Can I get a free trial?
What is Google-backed?
Can I format content with bold, italics etc?
My sandbox isn't working? How do I connect?
Can I attach more than one image, audio clip, video or document to a message?
My emoji trigger isn't working?
How do I extract data out of Turn.io?
What are 'goals'?
What are 'collections'?
How to work as a team
Can I use multimedia in my messages?
Why is my video not sending?
What is the difference between a member and an admin?
How do I add other contact fields?
I found a bug..
How can I buy message-template credits?
Can I use WhatsApp Groups on the API?
What does it cost to send message templates?
Can you give me examples of approved message templates?
What languages are allowed for message templates?
Why has my template(s) been rejected?
Una introducción a la WhatsApp Business API
Echar un vistazo más de cerca a la WhatsApp Business API
Tres reglas clave de participación
Tipos de mensajes: Mensajes de sesión versus plantilla
Necesita de adhesión para iniciar mensajes
Se requiere un proceso humano de escalamiento
Calificación de calidad y límites de mensajería de WhatsApp
Actualizaciones de los Términos de Servicio y la Política de Privacidad de WhatsApp
Updated by Neelke Stadler
We all know names are important! This is also true when it comes to picking a name for your WhatsApp service.
If the display name for your service is exactly the same as your organisation's name it will be smooth sailing. If not, please read the rest of this article carefully.
If your display name was rejected, continue reading here to understand what you need to rectify.
Display name tips & tricks
The most frequent cause of a display name rejection is that the name is not on your website.
WhatsApp says your display name should have a clear link to your organisation and should be in line with WhatsApp’s Commerce and Business policies. It should also be consistent with the branding you use on other external sources such as your website.
What does this mean practically?
Make sure the name is on your website
If your display name is not identical to your organisation name, the name needs to be on your website as a programme that your run, using exactly the same wording.
Be clear that you have permission to use the name
If the name is actually the brand name or programme name of a different organisation, i.e. if you Google the name and get a different organisation’s site, you need to clearly show that you have permission to use the name.
You will need the other organisation to put your organisation's name on their site. And you also need to list that organisation on your site. Thereafter you need to log a ticket with both site URLs to Facebook via Business Manager.
Let's explain this using an example:
Let's say your name is Impact.org but the display name for your service needs to be EducateTeens, however if you Google 'EducateTeens' you land on the website of an organisation's called EducateAll where one of the programme's is called 'EducateTeens'.
In this case you need to add 'EducateTeens - on behalf of EducateAll' as a programme on your website. And EducateAll will need to add 'EducateTeens - operated by Impact.org' to their website.
All of this is to show that despite the name belonging to EducateAll, you have permission to use it.
Your display name cannot only consist of
- A person’s full name.
- A generic term (e.g. Fashion).
- A generic geographic location (e.g. New York).
- A slogan or long description.
More examples to help you
Your display name may not be in all capitals, it must have grammatically correct capitalisation, and it should match the capitalisation used in your business name.
Accepted: New City Computers
Not accepted: NEW CITY COMPUTERS
Note that this display name would be acceptable if the business already brands using all caps.
Don’t change the spacing from the spacing used in your business name.
An example for a business called “Lil'Cupcakes".
Not accepted: Lil' Cupcakes (A space has been added between "Lil’" and "Cupcakes" when the external business name does not contain one.)
Don’t add any extra punctuation, emojis, or character symbols (such as trademark designations).
Not accepted: @New City Computers or New City Computers™
Don’t add extra words to your company or brand name unless the words indicate:
Accepted: Fresh Produce Mexico or Fresh Produce Customer Support
Not accepted: Fresh Produce Official Account
If you add permitted words, the first letter of the word must be capitalised.
Accepted: Fresh Produce Test
Not accepted: Fresh Produce demo
Your display name must contain a minimum of 3 characters.
An example for a business, “KT Sir”:
Accepted: KT Sir
Not accepted: KT
Your display name may not be in URL format.
Not accepted: FreshProduce.com
Important note: In the first month, you can change your display name up to three times. But, after the initial 30 days have passed, you’ll have to wait another month before you can submit a new name.