Are all conversations paid?

Khanya Updated by Khanya

The first 1,000 conversations per month for each WhatsApp Business Account (WABA) are free. 

In addition, conversations will not be charged when a user messages a business using a call-to-action button on Ads that click to WhatsApp or a Facebook Page call-to-action.

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Example of user-initiated vs business-initiated conversations

How are conversations charged?