Help! What is a Facebook Business Manager Account?

Neelke Stadler Updated by Neelke Stadler

You need a Facebook Business Manager (FBM) account to be able to create a WhatsApp Business Account (WABA).

Facebook Business Manager (FBM) is a one-stop shop that allows you to manage multiple Facebook pages, business assets, marketing and advertising activity on Facebook.

How do I create a Facebook Business Manager account?

  1. Visit Business.facebook.com.
  2. Click on “Create Account” (top right).
  3. Follow the prompts to create your Business account.
  4. Learn more about preparing your application here.

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